How to Open and Close the Job Interview Using the 60 Second Sell: Guide

by Robin Ryan -- Career Counselor and #1 Wall Street Journal Bestselling Author

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You’ve gotten asked to interview for a job that seems ideal.  You’re excited but maybe you’re nervous or out of practice.  You know that you’re competing against other candidates and that most interviews don’t land the job. 

How do you beat the odds and boost your ability to get the offer?  

Robin Ryan, author of the #1 Wall Street Journal bestselling “60 Seconds & Your Hired” book and a columnist, will show you how in this concise guide for applying her proven 60 Second Sell technique. 

Think of a 60 Second Sell as your verbal business card.  Once mastered, within 60 seconds you will powerfully communicate to the employer why they should hire you as the interview opens and closes. 

As part of her career counseling practice, Robin has taught The 60 Second Sell to over 3200 job searchers and seen it greatly improve their interviews and rate of job offers.  Her clients report that the technique:

  • simplifies interview preparation,
  • repeatedly leads to high ratings from interviewers, and
  • leaves interviewers remembering why the clients should be hired.
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With Robin’s guide you will learn: 

  • How to identify an employer’s top job needs before your interview 
  • How to summarize your most marketable strengths in a 60 Second Sell that effectively shows how you will fulfill the employer’s needs
  • How to develop a 5 Point Agenda that is the foundation for your 60 Second Sell
  • When and where to use your 60 Second Sell

The guide also includes actual 60 Second Sell and 5 Point Agenda examples to further help you learn and apply this powerful technique.