How to Execute a Career Change – 3 True Stories of Career Change Success

August 16, 2022

Is it possible to make a career change and land a job in a brand-new industry?

While there’s no question that making a career change takes more work than sticking with your same industry or targeting a similar role, with the right documents and a smart job search strategy success is indeed possible!

Below are the true stories of 3 job seekers from 3 different industries (with links to tools that can help you succeed as they did) yet with one thing in common – they all wanted to make a career change.



Sarah wanted to leap from an East Coast Fortune 500 bank where she’d worked for 14 years in sales and product development to the West Coast in training, which had been a sliver of her past roles but a part she truly loved.



Laura had worked her way up the corporate ladder for a financial service firm from administrative assistant to a communications VP, and then leaped ten years previously into entrepreneurship before establishing a successful executive coaching practice. After 16 years as a business owner, she was eager to return in some capacity to Corporate America.



Drew’s career path included moves from California to Illinois to Wisconsin working as an airline flight attendant, a telecom account exec and an IT support professional with a Midwest university. He wanted to leverage his newly-earned MBA to make the leap into marketing and product management in the travel industry.

After working together to create career marketing collateral that included up-to-date resumes and LinkedIn profiles, I got the opportunity to interview each of them to discuss their path to success.

Although each wound up at a different destination, many of the steps they took on the journey were remarkably similar.


How to make a job search plan for your career change

Sarah and Laura each forged a plan before diving into the job search waters.

Drew did not at first – causing him to regroup and redirect.



For Sarah, creating a plan required a good bit of research and reading – beginning with LinkedIn.

“LinkedIn is an amazing source for learning about people and companies,” she says. “It is sort of a rabbit hole – but I recommend people go down rabbit holes!”

She attributes this approach to her ability to speak intelligently about topics that arose during interviews.


To learn how to conduct great research for your interview check out this guide – Guide for Conducting Job Search Research



Laura’s journey began by getting her ducks in a row.

She went to the web – going to online job portals to get a sense of what companies seemed to have hiring budgets.

From there she focused on who she knew and who she wanted to get to know. She wound up re-connecting with a group she’d lost touch with years ago, who still held regular monthly meetings.

To her surprise, she recalls lighting up listening to the guest speaker at the meeting.

They wound up having coffee, and this led to introductions to others. This happened on many occasions.


Want to know more? Chack out this great resource – Career Change Exploration Worksheet



Drew began his job search by diving into job boards. “I figured the more I applied to, the better my chances,” he recalls. “The trouble was, I didn’t hear anything back.”


How to create a daily job hunt routine for your career change

While Sarah and Drew were looking to move geographically, Laura wanted to stay put.

As a result, while all three had similarities in their job search routines, there were some slight differences that are worth noting.



Sarah had a super busy day job and a family to take care of when she got home each day. Making the most of limited time, she took advantage of 5 minutes here and there to do research and take notes on her mobile device.

Then, when she had more time, she’d review her notes and delve deeper by reaching out by phone, email or LinkedIn’s InMail. “I often spent an hour each day job hunting,” Sarah recalls, “but it was often in 5-minute chunks.”


Want to know how to plan a rewarding job search? Check out this resource – 21 Day Accomplishment Challenge Planner



Looking locally for a new job, Laura focused on having face-to-face conversations with anyone willing to listen. These led to other conversations which in turn led to new and sometimes unexpected opportunities.

She found herself eating breakfast with a friend that at the beginning didn’t seem to be in a position to advance her job search much.

To Laura’s surprise, however, it turned out through chatting that she knew of someone who knew someone that led to the company where she now works!


Discover how to succeed in informal interview situations – Informational Interviews: How to Measure their Success



After his online job search fail, he began to leverage LinkedIn to its fullest. “I got in the habit of sharing and commenting on things I found interesting every morning, and then repeated the process at the end of the day,” he notes. “I basically committed to being on LinkedIn daily.”

He overcame his normal reluctance and began asking people in his targeted industry for advice. “Sometimes they didn’t respond,” he recalls, “but sometimes they did!”

This led to discussions that ultimately led to an interview and a job offer. “I learned how important to keep communication channels going.”


Learn how to engage like a pro on LinkedIn – 5 Best Practices for LinkedIn Engagement


How to overcome interviewing hurdles during your career change journey



Sarah’s biggest hurdle was convincing career change skeptics afraid to take a risk on someone without specific experience. She tackled this by carefully reviewing job descriptions and tweaking her resume here and there to align closely with the listed qualifications and requirements.

A great part about this process, she recalls, is that it required her to really think through her career story to creatively show how her experience, albeit in a different role and industry, was well aligned to the targeted role.

In addition to creating a targeted resume, this exercise gave her plenty of examples to share during interviews!


Suggested Job Search Journey Product – Crafting Your Pitch



Drew found that job boards offered great insight into skills that may be lacking. While some missing qualifications were insurmountable, others could be tackled through training. “I enrolled in some online classes to close my skills gap,” he says.


Customize your resume for your job search – Resume Customization Guide


Final thoughts for your career change

Sarah, Laura and Drew all made successful career pivots but also walked away with some lessons learned. They were more than happy to share these with job seekers.



“The grass is not always greener,” Sarah warns. While she urges career changes to be passionate about their aspirations, it’s important to do conduct research and remain realistic about the pros and cons.



Laura recommends job seekers keep an eye on how they feel after each encounter during the job search journey – and let these feelings guide whether they proceed forward or go in another direction. “It may sound a bit woo-woo,” she says, “but I found that this led to several serendipitous encounters.”



“I remember a conference speaker once said that if you wind up in an industry you are passionate about, it won’t feel like work,” he recalls. “I totally agree with that.”


The key to a successful career change

While Sarah, Laura and Drew had different career aspirations, their career pivot success can be attributed to a similar multifaceted approach.

Each created a job search plan, a framework for structuring their job search routine, and a strategy to overcome obstacles that crossed their path!


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About the author

Virginia Franco

I am a multi-certified Executive Resume and LinkedIn Writer, Coach and Storyteller who loves to create documents that help clients to land interviews.

I share my insights as the host of the award-winning Resume Storyteller podcast, a Jobscan Top Careers Expert and in various publications and podcasts.

I'm a proud Supporter, Board Member and former President of the National Resume Writers Association.